Vets at Home wins national Pet Service Business of the Year award just 21 months after launch
Press release | Monday 9 November 2026
Vets at Home, a nationwide network of RCVS-registered veterinary surgeons providing compassionate end-of-life care for pets in their own homes, has been named Pet Service Business of the Year 2026 at the Pet Industry Federation (PIF) Awards.
The award, sponsored by Cliverton Insurance Brokers, was presented on Thursday 5 November at the DoubleTree by Hilton in Stoke-on-Trent. Vets at Home was also a finalist for New Business of the Year.
Founded by Jennie Johnson MBE and Mike Crawford, the business carried out its first appointment in February 2025. Just 21 months later, it has established a UK-wide network helping families give their much-loved pets a peaceful goodbye in the familiar surroundings of home.
Vets at Home works alongside veterinary practices, providing an additional option for their clients when home visits are difficult to accommodate, particularly for same-day, evening and weekend appointments. The service enables practices to continue supporting their clients while giving families greater choice at one of the most emotional times in their lives.
Jennie Johnson MBE, co-founder and CEO of Vets at Home, said:
"To win a national award just 21 months after our very first appointment is quite extraordinary. I'm immensely proud of what we've achieved, and particularly of our wonderful team and the incredible vets who make it possible every day.
"We started Vets at Home with a simple belief: every pet and every family should have the opportunity to say goodbye at home, if that's what they wish.
"But there's a much bigger conversation we want to change. Pet death remains something too many of us avoid talking about until we're faced with it. We want to change that, helping families understand their options, plan ahead and feel more confident about the decisions they may one day need to make.
"How things end matters. This award means the world to us, but there's still so much more we want to achieve."
The award comes ahead of London Vet Show at ExCeL London on 19 and 20 November, where Vets at Home will be exhibiting on stand B07.
Jennie will also be speaking in the Innovation Corner on Thursday 19 November at 11am. Her talk, "Death Isn't the Failure. A Bad Ending Is.", will draw on research involving almost 2,500 bereaved pet owners to explore why earlier conversations, better information and greater choice matter so much in pet end-of-life care.
