Editorial standards
How we write, review and refresh our content.
Pet end-of-life advice is the kind of content readers act on at the hardest moment of their relationship with their pet. We hold our writing to the standards that brings.
The standard
Every article on this site that makes a clinical claim, about symptoms, conditions, prognosis or treatment, is reviewed for clinical accuracy by a named RCVS-qualified veterinary surgeon before it is published. The reviewer’s name, post-nominals and the date of the review appear on the article.
Some of our writing about the end of a pet’s life is supportive rather than clinical. It describes what to expect, or helps you frame the questions to ask, and sends every clinical judgement back to your own vet. Those articles carry the writer’s name and no reviewer, so you can always tell which kind you are reading.
Google calls this category “Your Money or Your Life” content. We treat it as advice readers will act on, written for grieving families, not for search engines.
How an article is made
- A topic is chosen based on real questions families ask us, search demand, and the gaps in existing public resources.
- The first draft is written by our content team, with help from large-language-model tooling at the drafting stage. The tools speed up the drafting, they do not decide what is published.
- The draft is reviewed clinically by Dr Sinéad Bennett, Veterinary Director and Clinical Lead. She rewrites, removes, or annotates anything that is not clinically accurate or that does not match how she would advise a family in clinic.
- The article is published with the reviewer’s name and the review date visible at the top of the page.
- We refresh each article at least once a year, and sooner if clinical guidance changes.
Where we use AI tooling, and where we do not
We use AI to speed up first-draft writing, image research, translation across UK English dialects, and editorial workflow. We do not use AI to make clinical decisions, to generate the byline or attribution on any article, to publish anything without human review, or to invent reviews or case studies.
Where AI has been used in drafting, the article still passes through the same clinical-review gate as every other article. The published version is the one our Veterinary Director has signed off.
How to flag a correction
If you spot something on the site that looks wrong, email us at hello@vetsathome.com. We acknowledge every correction request within one working day, and update or remove content that needs it.
The people behind the standards
Read about the team, including our Veterinary Director, on the About page.